Who we are and how we can help you grow.
Hi, I’m Allison Guevara.
Owner, Lead Facilitator & Coach | Bridge-builder & Spark
I grew up learning the value of hard work, family, and reverence for the outdoors. Today, I help leaders and teams zoom out to see the big picture—and then act boldly on it.
I’m known for turning vision into action and creating spaces where clarity, collaboration, and courage thrive. My facilitation style is bold, warm, and rooted in popular education and mutual liberation. Clients appreciate my “head, heart, hands” approach—blending strategy, emotional intelligence, and grounded action for real-world impact.
As a proud Xennial, I’m equally at home reminiscing about playing outside until dark and navigating digital tools to connect across continents. My journey has taken me from Minneapolis to Santa Cruz, where I’ve spent my adult life as a frontline organizer, leadership coach, facilitator, and working mom.
With deep roots in community organizing, leadership development, and advocacy, I’ve coached, convened, and collaborated with mission-driven changemakers across California and beyond. Most of my clients come through referrals—because the work gets results and feels good.
My mantra: “We are strong and full of love.”
Credentials at a Glance
Certified Professional Co-Active Coach (CPCC) – Co-Active Training Institute, widely recognized as the gold standard in coaching and accredited by the International Coaching Federation
Positive Intelligence® Mental Fitness Coach – grounding my work in neuroscience and emotional resilience
M.S., Organizational Development & Knowledge Management – George Mason University
B.A., Philosophy – Carleton College
10+ years in Radical Transformational Leadership – with Dr. Monica Sharma
Founder & Executive Leader – of multiple community-based organizations
20+ years developing the next generation of social impact leaders
Bilingual Facilitator – English & Spanish
Yoga Instructor – because our bodies keep the score
Our Team
We are a woman-led consulting and coaching practice here to light up the way you live, work and lead.
Habiba Rotter
Co-Facilitator, Coach & Strategic Design Whizz
Habiba is a consultant and coach who helps leaders embody love, truth, and freedom—not just as ideals, but as ways of being. With over a decade of experience, she bridges inner and outer worlds: cultivating presence and integrity while driving focus, strategy, and execution.
She holds a Master’s in Psychology and a B.A. in Legal Studies. When she’s not coaching or facilitating, she’s drawing creative inspiration from performance art and comedy.
Sage Catton
Project Manager & Team Glue
Sage is an impact-driven project manager with 6+ years of experience across education, social justice, and organizing. She’s a steady hand behind the scenes—facilitating, tracking, documenting, and aligning moving parts to bring bold ideas to life.
Her work is deeply rooted in equity, accessibility, and community voice. She holds a B.A. in Psychology from UC Santa Cruz and is currently pursuing her M.A. in Clinical Mental Health Counseling.
We already believe in you.
Find your way
The world’s messy. Leadership doesn’t come with a map—but purpose gives you a compass. Our role is to walk beside you as you find your spark, reclaim your power, and lead with intention.
Build your confidence
Leading change is daunting, and it's easy to feel like you're not enough (or even too much). Remember, you are naturally creative, resourceful, and whole. And you don't have to go it alone - we’ve got you.
Expand your potential
Feel like you've been running on fumes?
Catchlight coaching is the creative jolt to wake up your wild ideas, crack open possibility, and stir your soul back into motion.